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Bandrek, one typical drink Jabar is ready to face the MEA. Photo: illustration / special BANDUNG - Department of Industry and Trade (Industry and Trade), West Java (Jabar) rate, some industrial products quality of small and medium enterprises (SMEs) of a group of fashion, handicrafts, footwear quality and food and beverages are better prepared to face the competition in the era of community ASEAN economies (MEA), which begins later this year. It is seen from the development of the group's product range both in terms of quantity and quality. "The quality quality and quantity of products in group fashion, handicrafts, footwear and food and beverages is growing so better prepare MEA end of this year," said Chief Disperindag Jabar Ferry Sofwan Arief told reporters on Thursday (14/05/2015) , He continued, four groups of small and medium industries (SMI) was very prepared to market their products and compete at the national quality level and among member states MEA. Moreover, with the support of local raw materials are sufficient. "The raw materials of cloth, leather sheets ready though for fashion and footwear. Nor raw materials crafts. Moreover, Jabar also rich crops such as spices as a food ingredient drink has distinctive characteristics compared to other ASEAN countries," he said. Beverage products such as bandrek or bajigur, quality said Ferry, has been very typical Jabar. Local wisdom quality that added a touch of technology in food and beverage products can be an added value. As a concrete step to improve competitiveness, it urged hoteliers to make bandrek as a welcome drink. "We urge the managers of the hotel makes bandrek as a welcome drink. Bandrek very suitable considering the cold weather in Bandung. Typical products like this should we push for more advanced and competitive," he added. Ferry also welcomed the growing emergence of young entrepreneurs with a variety of ideas innovative business. Supported with the support of the Internet network so as to enable quality the marketing not only locally, but also globally. "These young people have business quality ideas are very good. The system was already using the network marketing internet, so the products have been marketed menasional quality even some global level," he said. Meanwhile, the related exhibits superior products Jabar, Ferry explained, quality the exhibition is an effort to map Jabar superior products that will be strengthened and will be able to compete after the entry into force of the MEA. Deni Drimawan quality of EO Kaminari as the organizers said, there will be 40 booths exhibiting superior products typical Jabar. So far, there have been approximately 200 products that qualify for curation. "Besides the exhibition, there is also the socialization of the use of local products quality and the importance of Indonesia National Certificate (SNI) in a product that is sold and circulated in West Java. It is a form of educating the public to prefer local products or who have SNI label. There will also be a campaign and consumer protection consultation, "he said. (Izz) read 865x
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